Google Sandbox :A quicksand of SEO

Google Sandbox is a myth or reality is still a topic of discussion. Webmasters on the basis of their experience defined this term in various ways. I am discussing this on the basis of my experience.

Most commonly it is an act of Google where Google temporarily decreases the page rank of new domains in order to counter the attempt Google's page ranking by creating lots of inbound links to a new web site from other web sites.

We all know that getting more inbound links can increase page rank and in return your domain will rank higher on your targeted keyword search. Now if we have a practical look then you can find the reason.

Suppose that DOMAIN 1. has a good content and is beneficial for user point of view. They are not doing SEO but it deserves to be at the 1st search page of Google with KEYWORD X. Now another domain say DOMAIN 2. launches and it does not provides relevant content and thus not beneficial for user point of view but yet it manages to get numerous inbound links either by buying them or through other sites that they own. In this case if the sandbox does not exist then DOMAIN 2 will rank higher than DOMAIN 1 in Google which is wrong.

To restrict this an algorithm is written so that when ever a new domain gets launched and SEO works starts on it then it ranks higher as usual but when it manages to get a particular amount of links then it gets trapped in SAND BOX. It's page rank will decrease and will remain their temporarily. Google algorithm will have a close watch on it regarding its content and other factors and if this domain get passed then it is released from the SAND BOX and allowed to be a contender for TOP ranking (say among 1st search result .)


Does the Sand Box effects the entire site ?

A:- No, Sand box limit is different for different keywords. For example if your domain has 3 targeted keywords and 2 of them are less competitive then it is obvious that they doesn't require Google attention as they are not searched by all or is not a competitive one. But in case of that most competitive keyword Google needs a close watch before releasing it as TOP contestant.
So it will not effect your site but it surely will effect your keyword if it is a competitive one.


Can getting into Sand Box be avoided ?

A:- No, its a quality check process with which every one has to go specially if the keyword is very competitive. But their is way to get out of it with no delay.

How can one predict that his domain has fallen into SAND BOX on a particular keyword ?

A:- Suppose you have recently launched your site and chooses few competitive keywords. You started doing SEO and after a couple of weeks you observed that your keyword is getting Google rank say 500+. You became optimistic. After working a couple of months say 3 months your keyword is ranking 100+ and you got a page rank too. Suddenly on the next day you are seeing that your Google page rank has gone and your keyword is not within 500. Then make realise that your site is under SAND BOX observation for this key word.

How can i get rid of this ?

A:- No one can get rid of this but one can follow few tricks so to get out of the SAND BOX as quickly as possible. Suppose you have a keyword XYZ for which your site is in SAND BOX. Now remember that being in Sand Box means that your domain is under direct observation of Google for this keyword. So what you need to do is that assume Google is your current user of the site/domain who wants to see how relevant your site is for this keyword. So prepare your site for this either by changing your content to some extent or by focusing your services to this keyword or anything that you think will work in this situation. Work hard and you will find that you are out of it.

Internet Marketing Techniques

Website Optimization is basically internet marketing or simply marketing your site through internet.Marketing basically comprises of three states - Advertisement, Distribution and Selling. So for your website marketing also we need to follow these steps.

1. How to Advertise your site :

Advertising is the way to aware the potential customers about your brands and services that you are providing. Now in internet the best way of advertisement is through BLOG CREATION, FORUMS POSTING and SOCIAL BOOKMARKING .

In BLOGS we can publish our services. To attract viewer always try to make your blog an entertaining one so that if visitors visits your blog, then at least it can grab their attention. Get popular gadgets like popular photos, public polls on an interesting and upcoming topic, various search options, videos ect. Try to use those things which are already popular for example :if you have a blog on SEO then try to post Google images, Matt Cutt's videos which are relevant and user attractive.

FORUMS are also a good way for advertisement. Popular forums have thousands of visitors daily. So get your site prompted over there and along add few exciting tools or information that can have viewers attention.

In the same way SOCIAL BOOKMARKING also

2. How to have proper Distribution for your site :

Distribution is a part of marketing and can be done through proper submission. Increase you reach among internet by getting linked through various related sites mainly those who are the leaders. So follow proper Directory, Article and Press Releases Submission.

3. Selling :

Its a micro economics concept. Always reminds that you are in a competitive market. So to stay over here what you need to do is that either you provide the best service or lower your production cost. But as far as the optimization is concern the output is not in your hand so try to provide quality services in a affordable price. It will definitely increase your selling. That in turn will increase your advertisement in the market.

Tips and Tricks on Search Engine Optimization

Though we all know that white hat techniques are the right way to go ahead for SEO but the popularity of black hat techniques is gaining its pace over white hat due to the short span of time requirement for site rankings through it. But inspite of that I would like to say that if we can use proper way then in long run we will be benefited. I am giving few tips on both black hat and white hat techniques but it's you who have to choose the way.

White hat techniques and Guidelines:

The main intention of these techniques is to benefit the user and so the site always focuses the user first and then the search engine. So while following these techniques always think yourself as an user and evaluate from yourself that why should I visit this site and how I will be benefited by this site. Follow few tips as follows.

1. Keyword Stuffing: Don't insert too many keywords in your content where they are not required. Try to focus at your content not your keywords. The user will be on your site for your content not for stuffing your content with keywords. For best reasult get few targeted keywords in H1 tag on your home page. Search Bot always gives preference to these tags, and so will notice your targated keywords.
   

2. Try to get those domain names that can easily relate to your business. If those domains are not available then it is advicible to include slash in your domain name. By adapting this practice you can have the most competitive domains for you and so you can step beside the top competitors. For example lets say www.searchengineoptimization.com ranks in top1 for seo keyword. Now I can't have this domain but if I use www.search-engine-optimization.com then I can have a part of user searching for that top site as my domain name has a part which resembles that top rated site.

3. Getting links from other sites boosts your site rankings but before requesting to these sites please know what you are exactly doing and ensure that they also can survive in long run other wise you will also need to pay for their mistakes. Check whether they are using any black hat techniques like doorway pages, Spams etc.

4. Spent your time in creating a great content not on meta keywords and meta description . Make ensure that every targeted visitor can have their best information from your site.

5. Don't uses tools that promises to submit your url in different search engines, they are basically good for nothing. Even there are few SEO site that promises to rank one's site in top #10 within 3 months, but my friend I would like to say that in SEO you can try with you dedication but you can't say that I will definitely have my rank in few months.

6. Do not anchor text the H1 tag elements in your home page. H1 tag basically serves as a heading of the text. So they mainly represent the text below it but if we anchor text it this means the relevant information regarding that text is on other page (linked page) not on the text below it. Thus search bot will search for that information related to that keyword in linked page not on your home page
   

7. Don't try to make fool of search engine as every dog has a day and when search bot will be the dog then you will be the sufferer. They can even banned your site for using unfair means.
   

Black hat techniques and Guidelines:

The main intention of these techniques is to focuses on search engine requirement not on user requirement. So while following these techniques always think that how I can passes my keyword informations to search engine and how I can build an image so that search engine forces to assumes the site to be the best for these keywords.

1. Keywords are basically the first step that lets us ahead in SEO. So always careful about choosing your keyword. Its search volume should be high and its competitor should be low. Now apart from your content include these keywords in home page in H1 tag such that it will be remain invisible to users but search engine can view it.

2. Using doorway pages is the best way in black hat techniques popularly known as Cloaking. Here the main home page contains a door (basically a javascript ) from where the search bot navigated to a different page which is basically meant for it only. So it allows the webmasters to divided its effort for visitor and search engines .